BACHELOR OF MASS MEDIA (B.M.M.)

degree
Introduction To cater to the growing demand of the job market related to Advertising, Journalism, T.V., Film, Radio, Newspaper and Magazine, Industry etc. the University of Mumbai has introduced a new three-year degree course of Mass Media with specialization in Advertising and Journalism.

Program: Three year degree program, a total of 6 Semesters, two semesters per year with ample exposure to industry for practicals and internship.

Faculty: Renowned personalities from Advertising and Journalism T.V., Film, etc are engaged in lectures as visiting faculty.

Eligibility:STD XII (H.S.C.) Arts, Science & Commerce pass.

Available seats:60 ( 30 seats reserved for Muslim Minority).

Registration:Candidates must register after filling & submitting a registration form ( available in the prospectus) along with a fees of Rs. 100/- as registration.

Selection Procedure:Selection of the candidates will be purely on merit basis.

B.M.M. Syllabus
First year: First Semester 6 Papers First year: Second Semester 6 Papers
1.1 Effective Communication Skills -1 2.1 Effective Communication Skills -2
1.2 Fundamentals of Mass Communication 2.2 Political Concepts and Indian Political System
1.3 Introduction to Computers 2.4 Principal of Marketing
1.3 Landmarks in 20th Century World History 2.4 Introduction to Psychology
1.5 Introduction to Sociology 2.5 Principles of Management
1.6 Economics 2.6 Introduction to English Literature
Second year: Third Semester 6 Papers Second year: Fourth Semester 6 Papers
3.1 Creative Writing 4.1 Introduction to Advertising
3.2 Understanding Cinema 4.2 Radio and Television
3.3 Introduction to Public Relations 4.3 Organizational Behavior
3.4 Introduction to Media Studies 4.4 Introduction to Journalism
3.5 Introduction to Cultural Studies 4.5 Mass Media Research
3.6 Advanced Computer 4.6 Print Production and Photography
Third year: Fifth Semester (Advertising) Third year: Sixth Semester (Advertising)
5.1 Advertising in Contemporary Society 6.1 Advertising and Marketing Research
5.2 Copy Writing 6.2 Legal Environment, Advertising Ethics and Consumer Protection
5.3 Advertising Design 6.3 Financial Management for Marketing & Advertising
5.4 Consumer Behavior 6.4 Agency Management
5.5 Media Planning and Buying 6.5 Principles and Practice of Direct Marketing
5.6 Brand Building 6.6 Contemporary Issues
Third year: Fifth Semester (Journalism) Third year: Sixth Semester (Journalism)
5.1 Reporting 6.1 Press Laws, Journalism and Ethics
5.2 Editing 6.2 Broadcast Journalism
5.3 Feature and Opinion 6.3 Niche Journalism II
5.4 Journalism and Public Opinion 6.4 Internet and Issues in Global Media
5.5 Indian Regional Journalism 6.5 New Media Management
5.6 Niche and Magazine Journalism I 6.6 Contemporary Issues
Scheme of Examination:
An examination shall be conducted at the end of each semester.

Examination of first and Second year (semester 1 to 5 ) will be conducted by the college on behalf of the university of Mumbai.
Each theory papers of 100 marks and two hours duration consisting of Internal Assessment 40% and Examination 60%.
Standard of passing : 40% marks both in theory and project with facilities of ATKT as per University Rules 40%.

FEES CHART DEGREE COLLEGE
Particulars F.Y.BMM S.Y.BMM T.Y.BMM
Tuition fees I & II Term 10000.00 10000.00 10000.00
Library fees I & II Term 300.00 300.00 300.00
Gymkhana fees 200.00 200.00 200.00
Other fees/Extra C. Activity 850.00 850.00 850.00
Exam fees 1320.00 1320.00 1550.00
Enrolment fees 220.00
Marksheet
Industrial Visit fees 1000.00 1000.00 1000.00
Admi Processing 200.00 200.00 200.00
Document Verification fees***
Utility fees 250.00 250.00 250.00
Magazine fees 100.00 100.00 100.00
Identity Card & Library Fee 50.00 50.00 50.00
Group Insurance 40.00 40.00 40.00
Student Welfare Fund 50.00 50.00 50.00
Development Fund 500.00 500.00 500.00
Vice Chancellor’s Fund 20.00 20.00 20.00
University Sports Culture Act 30.00 30.00 30.00
University Disaster Fund 10.00 10.00 10.00
E. Charges 20.00 20.00 20.00
Project Fees 500.00
Computer Practicals 1000.00 1000.00 1000.00
Laboratory fees 2000.00 2000.00 2000.00
Caution Money 150.00
Library Deposit 250.00
Laboratory Depossit 400.00 400.00
E-Facility fee 50.00 50.00 50.00
Alumni Association fees 25.00 25.00 25.00
PTA 100.00 100.00 100.00
Total 19,135.00 18,515.00 18,845.00

1): If University of Mumbai revised the above fee, the student has to pay the difference of fee.
2):For T.Y. class university examination fees are to be paid separately, as per the university rule & amount from time to time
3):Document Verification fee*** of Rs. 400/- are to be paid separately, those students who are not from Maharashtra board.
4):* Does not include the charges for printouts.
5):Students will be provided internet access as and when required.